Marketing Management Masterclass - 13 in 1 MBA Level Course

Coupon Free Discount - Marketing Management Masterclass - 13 in 1 MBA Level Course, Learn 'Marketing Management' subject in a simplified way through 13 comprehensive sections by a leading Professor

• Created by Prof. Vijay Prakash Anand
•  English

What you'll learn

• You will learn various concepts of marketing, right from an overview of marketing to marketing Mix - 4Ps and 7Ps of marketing.
• You will learn marketing research and segmentation, targeting and positioning (STP).
• You will learn consumer and business buying behaviour.
• You will learn branding, product life cycle (PLC) and Product strategy.
• You will learn how a firm /company price a product and what are the pricing strategies.
• You will learn how a firm creates marketing / distribution Channel.
• You will learn about integrated marketing communications (IMC), including advertising and sales promotion.

Includes

• 7 hours on-demand video
• Full lifetime access
• Access on mobile and TV
• Certificate of Completion

Preview This Course - GET COUPON CODE

Description

If you are a student of 'Marketing Management' subject as a part of your MBA, BBA, M.Com, B.Com or related curriculum, this course will help you understand all the concepts with relevant examples in the simplest manner. In one of the most comprehensive course available on marketing management online, this MBA level course covers most of the marketing management curriculum taught all across the world through books on marketing by leading authors like Philip Kotler, Kevin Lane Keller, Gary Armstrong, Charles Lamb, Joseph Hair, Noel Capon and so on.

5 Star Reviews and Comments:

Mohamed Naseef K - Superb experience, I have got examination points to elaborate with examples. I am so happy to recommend to this type of classes. I faced my marketing examination only with this class, very helpful and thanks to our sweet teacher Mr. Vijay.

Shashikant Nishant Sharma - This is really one of the best practical course that have have done outside the academic curriculum.

Abhijit Dey -  I am a marketing teacher by profession, the course is serving as a excellent refresher course.

Rohit Singh - In depth information about the concepts of marketing. Applicable in real world, worth enrolling for course.

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In 13 sections, this course helps you learn Marketing through 119 videos.

In this course,

We begin with the definition of Marketing and discuss the role and importance of Marketing in a business. Then it is followed by Marketing Mix - 4Ps and 7Ps of Marketing.

Then questions like - 'How do you create Customer Value' and 'how do you identify the needs of the customers' are answered through concepts of Customer Value and Marketing Research.

We also try to understand the Consumer as well as Business Buying Behaviour.

'How do you identify a market segment' and the processes involved in Targeting and Positioning are discussed in the course.

The concepts related to Branding, Product Strategy, Product Mix, Product Life Cycle and New Product Development have been discussed.

We also review the concepts of Price and Pricing Strategies with Price Adaptations and Price Changes.

We also learn about Marketing / Distribution Channels, Channel Levels and Channel Design Decisions.

Then finally we learn about Advertising and Promotions with Public Relations, Direct Marketing, Personal Selling and Digital Marketing.

All the above concepts have been simplified through real world examples from leading companies of the World.

All the concepts have been discussed with a talking head video and slides to make learning better and faster.

This course also comes with:

~ Lifetime access with all future updates

~ Fast and Friendly support in the Q&A - Comments section

~ Udemy Certificate of Completion

~ A 30 Day "No Questions Asked" Money Back Guarantee!

'Buy Now' this course risk free and master the subject area of Marketing.

See you there...

Who this course is for:

• MBA, BBA and other students (Postgraduate as well as Undergraduate) studying the subject of Marketing Management will find this course very useful, as it will cover most of the concepts taught in any business school.
• Working Professionals and Managers will find this course useful in learning as well as brushing-up the knowledge of Marketing.
• Business owners may also find this course very helpful, who has not gone to any business school, to have an understanding of Marketing.

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